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Winner of the 2014 Best Racing Book at the British Sports Book Awards

The story of trainer Henry Cecil is one of the great redemption songs of sporting history: decades of success at the highest level followed by years in the professional and personal depths then a glorious resurrection topped by the unbeatable Frankel, widely considered the greatest racehorse of all time. Hollywood could not have scripted the tale better. The public loved Cecil, and he returned that affection with a bemused tilt of the head and self-effacing humor. Despite that self-deprecation, Cecil's record testifies to his being one of the greatest racehorse trainers in history, with 25 wins in English Classics to his credit including the Derby four times as well as countless other big-race victories around the world. But what made the figure of Henry Cecil so compelling was the extraordinary personality behind the records, and no one was better placed to chronicle the giddy highs and desperate lows of his story than Brough Scott. The former jockey and now leading sports journalist witnessed Cecil's genius at close quarters for decades, and tells the full story with honesty and candor as well as admiration and affection.

• Sales Rank: #2384182 in Books
• Published on: 2015-04-01
• Original language: English
• Number of items: 1
• Dimensions: 7.70" h x 1.50" w x 5.00" l, .98 pounds
• Binding: Paperback
• 384 pages

Review

"By far the best book on racing I have ever read. It combines a truly extraordinary story, one that no novelist would have dared to submit, with brilliant writing by an author who is almost as knowledgeable about horses and the turf as his subject. It is a just tribute to a man who deserves to be admired beyond even his achievements."  —Spectator

"Scott's achievement has been to explain Cecil's genius and charisma without shying away from the more complex issues. The result is a wonderfully rounded portrait of one of the most endearing figures in British sport."  —Sunday Times

"Scott's tour of Cecil's inner self is as fascinating as it is illuminating."  —Daily Telegraph

About the Author

Brough Scott rode 100 winners as an amateur and then professional jockey before becoming a broadcaster and journalist. He has written for the Sunday Times, the Independent on Sunday, and the Sunday Telegraph. He was voted Sports Journalist of the Year and has been three times Sports Feature Writer of the Year. He was also a founding director of the Racing Post, for whom he has been a regular contributor. He is the author of Galloper Jack, Racing Certainities, and many other titles about the world of racing. 

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0 of 0 people found the following review helpful.
A wonderful book about a fascinating man and the racing industry.
By Tillie Traveling
I don't know much about horse racing, but could not put this book down. Henry Cecil was probably the best trainer of flat racers ever. He really knew horses, better than they knew themselves. The book is written by and expert showing Cecil warts and all, but with great affection. Alas, 3 months after this was sent to the publishers, Henry Cecil died after a long battle with cancer. All over England, and especially at Royal Ascot, a minute of silence was held for this great man. I think that says it all about what the thousands of race goers, horse owners, fellow trainers, jockeys, and The Queen whose horses he trained thought of him.

1 of 1 people found the following review helpful.
Beautifully written account of one of the most intriguing characters ...
By David Rollinson
Beautifully written account of one of the most intriguing characters in recent racing history. Obviously a complex character who grew up in a complex time but matured into one of the most loved and most brilliant trainers ever to grace the sport. And grace it he did.

0 of 0 people found the following review helpful.
I loved the book as it was well written and very ...
By Denise M Carey
I loved the book as it was well written and very informative about the trainer side of the sport. I am watching Frankel's colts run now.

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• Sales Rank: #4522479 in Books
• Published on: 2006-06-01
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x .75" w x 7.50" l, 1.49 pounds
• Binding: Paperback
• 352 pages

From the Back Cover

Back Cover Copy- Blythe Essentials of Marketing Communications, 3e

 

“Jim Blythe’s text presents a clear, concise and lively mix of theory and practice for anyone approaching the subject for the first time. His writing contextualises the challenges of marketing communications in the twenty first century, and provides a contemporary, entertaining and informative account of the key issues that students need to understand about this field of study.” Dr. Marylyn Carrigan, Senior Lecturer, Marketing, Birmingham Business School

 

Looking for a concise overview of marketing communications? Designed to provide a brief overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, Essentials of Marketing Communications, third edition, is ideal for those studying the subject for the first time.

Writing clearly and cogently, Jim Blythe links current theories of marketing communications to consumer behaviour issues and explains how marketing communications works in practice.

With real-life, up-to-date case studies with case study questions, end-of-chapter questions, and annotated suggestions for further reading, the book is a perfect introduction to this lively topic.

NEW TO THIS EDITION

While retaining the core structure of the second edition, this third edition includes:

·        a more up-to-date account of communication theory;

·        more extensive coverage of exhibitions and trade fairs;

·        a comprehensive discussion of the role of personal selling.

 Jim Blythe is Senior Lecturer in the Business School at University of Glamorgan, UK. He has written numerous articles and publications in the field of marketing, including Essentials of Marketing, second edition, with Prentice Hall/Financial Times.

To access lecturer and student resources, including an Instructor’s Manual and PowerPoint slides, visit www.pearsoned.co.uk/blythe.

 

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• Sales Rank: #6932280 in Books
• Published on: 2010-09-10
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .6" w x 7.52" l, .15 pounds
• Binding: Paperback
• 28 pages

About the Author
1792-1848

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• Sales Rank: #4233598 in Books
• Published on: 0009-08-19
• Binding: Paperback

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• Sales Rank: #7271891 in Books
• Published on: 1967-11
• Original language: English
• Binding: Paperback
• 27 pages

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The WHITE NEGRO is superb social documentary.
By David P. Keys
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Useless
By Cwn_Annwn
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• Sales Rank: #5452924 in Books
• Published on: 1984-03
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 163 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
Zoot-Suit Riots
By ALAN WOODWARD
The Zoot-Suit Riots is a well written and scholarly book about some racial disturbances that occurred in Los Angeles in 1943. These "riots" were not actual riots at all, but conflicts between angry sailors and Latinos. No one was killed or seriously injured in these conflicts, and there was little property damage except for some torn up suits and shaved heads.
The author, Mauricio Mazon, gives good documentation and reports from sources on both sides of the clashes. The newspapers of the time get low grades for their efforts at reporting the fighting. Indeed, Mazon blames them in part for actually stirring up trouble in order to get a good story. High government officials fared no better. They were worried about causing a mutiny and undermining morale and unfairly blamed the Mexicans.
I would recommend the book to all history buffs interested in World War II. This book shows another side to what some people call "The Greatest Generation."
My only criticism of the book is the lack of good photographs of these conflicts. There are, however, several pages of cartoons drawn by Al Capp which make fun of the zoot suit fad.

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